Hey, I'm Gene. I've spent more than a decade in lending, and I still get the same charge out of a closing today that I did on my first one.

I lead the residential branch at Massif Mortgage Group. My job is two things: build a team of advisors who actually advise, and structure financing that fits the person sitting across from me. First-time buyers, seasoned investors adding to a portfolio, business owners financing a project. Different files, same approach. Understand the goal, find the structure that gets there, and tell you the truth about the tradeoffs before you sign anything.

Credit is where I do some of my best work. A lot of the files I'm proudest of looked like a dead end somewhere else, until someone actually sat down and looked at the whole picture instead of just the score.

I'm also active in advocacy work on Texas home equity lending, pushing for reform that would give Texas veterans the same cash-out access their counterparts have in every other state. It matters to me, and it's a good example of how I think about this business. The rules aren't always right, and someone has to do the work.

Outside of that, I care about this community and the people in it. If you want a straight answer about your options, reach out. Happy to talk whether or not it turns into a loan.

Heart & Hustle,
Gene